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REASONS FOR GOING INTERNATIONAL

Companies “go international” for different reasons, some reactive (or defensive) and some proactive (or aggressive). The threat of their own decreased competitiveness is the overriding reason many large companies adopt a strategy of aggressive globalization. To remain competitive, these companies wa.... readmore

INTRODUCTION

As the Opening Profile on FedEx illustrates, companies around the world are spending increasing amounts of money and time on global expansion in search of profitable new markets, acquisitions, and affiances - but often spending those resources on very different strategies. Experts predict that those.... readmore

THE STRATEGIC QUESTIONS FOR GILMAN, JULY 1990

Whereas the first goal of the company is to achieve the number one market share in copiers, th€ company must continue to consider the long - term development of its product line and positiOr in the marketplace. It may lose the Ricoh business at any time since it cannot influence th competitiveness o.... readmore

THE TACTICAL PLAN FOR COPIERS, JULY 1990

'Be better than our competitors' is what Chamchai wants his staff to aim for. He has laid out tactical plan to encircle them' and 'pick at their business, one copier at a time'. Chamch evaluates his opportunities for competitive advantage over the market leaders in Thailanc Gilman has little control.... readmore

THE THAI ECONOMIC OUTLOOK, 1990

Economists predict that the current economic expansion will continue, with Bangkok Bank the largest local bank releasing mid-year estimates placing total increase in the economy at 0%, with growth in the manufacturing sector of 14% and the agricultural sector of 4%. Inflation has not yet emerged as .... readmore

THE THAI OFFICE AUTOMATION MARKET, 1990

Paralleling double digit growth in the economy for the past three years, and close to a S average over the decade, office automation equipment sales in Thailand have been boomir The largest categories of office automation (OA) equipment have included electronic machin (calculators, key punches, type.... readmore

AFFILIATION WITH INCHAPE LTD

lnchcape subsidiaries have operated in Thailand for over 130 years, and the Group is curr the largest multinational corporation in Thailand in terms of turnover. Because of its

standing presence there, and its establishment prior to most of the laws regarding foreign ownership of businesses a.... readmore

RELATIONSHIP WITH RICOH

For the next five years, Chamchai feels in a relatively safe position as regards the Ricoh busines He believes he has successfully rebuilt the reputation of Ricoh copiers in Thailand, and ha developed a close network of agents and a dedicated customer base. However, although Rico is not likely to re.... readmore

GROWTH OF GILMAN IN THAILAND

In November 1986, Gilman Office Automation was formed, specifically to take over if distribution of Ricoh copiers in Thailand. Although legally set up as a subsidiary company Anglo-Thai, itself a fully owned subsidiary company of lnchcape Thailand, Gilman Offi Automation reports to lnchcape Pacific .... readmore

RICOH IN THAILAND

For over 20 years, Ricoh copiers had been distributed in Thailand by Fantaract Ltd, a tightly held, Chinese family-owned firm. Through the early 1 980s, under Fantaract distribution, Ricoh was the market leader. However, as both Fantaract's business and the copier business expanded, and the Thai mar.... readmore