Companies of all sizes are increasingly looking to the Internet as a means to expand their global operations. However, the Internet is not just about e-commerce:
The real story is the profound impact this medium will have on corporate strategy, organization and business models. Our research r.... readmore
Many MNCs have developed their global operations to the point of being fully integrated - often both vertically and horizontally, including suppliers, productive facilities, marketing and distribution outlets, and contractors around the world. Dell, for example, is a globally integrated company, wit.... readmore
For those firms in multidomestic industries - those industries in which competitiveness is determined on a country-by-country basis rather than a global basis - regional strategies are more appropriate than globalization.39 The regionalization (or multilocal) strategy is one in which local markets a.... readmore
Globalization
In the last decade, increasing competitive pressures have forced businesses to consider global strategies - to treat the world as an undifferentiated worldwide marketplace. Such strategies are now loosely referred to as globalization - a term that refers to the establishment of .... readmore
The fourth major step in the strategic planning process involves considering the advantages (and disadvantages) of various strategic alternatives in light of the competitive analysis. While weighing alternatives, managers need to take into account the goals of their firm and also the competitive sta.... readmore
At this point, the firm's managers assess its capabilities and key success factors compared to those of its competitors. They must judge the relative current and potential competitive position of firms in that market and location - whether that be
a global position or that for a specific coun.... readmore
After the environmental assessment, the second major step in weighing international strategic options is the internal analysis. This analysis determines which areas of the firm's operations represent strengths or weaknesses (currently or potentially) compared to competitors, so that the firm may use.... readmore
services are available on computer database, tailored to specific industries and regions; other resources include corporate “clipping” services and information packages. However,, internal sources of information are usually preferable - especially alert field personnel who, with firsthand observatio.... readmore
The success of environmental scanning depends on the ability of managers to take a global perspective and to ensure that their sources of information and business intelligence are global. A variety of public resources are available to provide information. In the United States alone, over two thousan.... readmore
they limit their own investigations; instead, they simply watch their competitors' moves and go where they go, assuming that- the competitors have done their homework. Other firms go to considerable lengths to gather data carefully and examine options in the global arena.
Ideally, the firm sh.... readmore