We all know that our attitudes underlie the way we behave and communicate and the way we interpret messages from other people. Ethnocentric attitudes are a particular source of noise in cross-cultural communication. In the incident described in Exhibit 4-2, both the American and the Greek are clearly attempting to interpret and convey meaning based on their own experiences of that kind of transaction. The American is probably guilty of stereotyping the Greek employee by quickly jumping to the conclusion that he is unwilling to take responsibility for the task and the scheduling.
This problem, stereotypin, occurs when a person assumes that every member of a society or subculture has the same characteristics or traits. Stereotyping is a common cause cif misunderstanding in intercultural communication. It is an arbitrary, lazy, and often destructive way to find out about people. A stereotype should be distinguished from a sociotype: a means of accurately describing members of a group by their traits, which is useful to provide some initial basis for understanding people in a new encounter.13 Astute managers are aware of the dangers of cultural stereotyping and deal with each person as an individual with whom they may form a unique relationship.
Attitudes : Communication article from Comparative Management Catagory Attitudes
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