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CULTURAL NOISE IN THE COMMUNICATION PROCESS

Because our focus here is on effective cross-cultural communication, we need to understand what cultural variables cause noise in the communication process. This knowledge of cultural noise will enable us to take steps to minimize that noise and so improve communication.

When a member of one culture sends a message to a member of another culture, intercultural communication takes place. The message contains the meaning intended by the encoder. When it reaches the receiver, however, it undergoes a transformation in which the influence of the decoder's culture becomes part of the meaning.7 Let's take a look at an example (Exhibit 4-2. of intercultural communication in which the meaning got all mixed up. Note how the attribution of behavior differs for each participant. Attribution is the process in which people look for the explanation of another person's behavior. When they realize that they do not understand another, they tend, say Hall and Hall, to blame their confusion on the other's stupidity, deceit, or craziness.8

In the situation depicted in Exhibit 4-2, the Greek employee gets frustrated and resigns after experiencing communication problems with his American boss. How could this outcome have been avoided? We do not have much information about the people or the context of the situation, but we can look at some of the variables that might have been involved and use them as a basis for analysis.


Comparative Management : Communication

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