After studying various research results about cultural variables, it helps to identify some specific culturally based variables that cause frequent problems for Americans in international management. Important variables are those involving conflicting orientations toward time, change, material factors, and individualism. We try to understand these operational value differences because they strongly influence a person's attitudes and probable response to work situations.
Critical Operational Value Differences : Effects of Organizations article from Culture Management Catagory Critical Operational Value Differences
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