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CASE QUESTIONS

1. What are your views of Softbank's recent Internet-related diversification and its technology-based acquisitions?

2. Analyze and evaluate Softbank's market niche in the Internet and c-commerce industry.

3. What kind of specific global strategies does Sot tbank need to undertake to be the key player in the Internet and technology- related markets in Japan, North America, and other global markets?

4. What did you learn from Softbank's global diversification initiatives and expansion strategy?

5. Compare and contrast Softbank with other multinationals from Japan and the Western world regarding internationalization, diversification, and global competition issues.

6. Evaluate Softbank's market expansion and global strategies in 2001/02.

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