Footwear became active in what was then East Bengal in the 1930s. In 1962, the first major investment took place with the construction of a footwear manufacturing facility at Tongi, an industrial town located 30 kilometers north of Dhaka. During the following years, the company expanded its presence in both conventional and unconventional ways. In 1971, the then managing director became a freedom fighter, while continuing to oversee operations. He subsequently became the only foreigner to be decorated by the government with the “Bir Protik” in
recognition of both his and the company's contribution to the independence of Bangladesh.
In 1985, Footwear Bangladesh went public and
two years later spearheaded the largest private-sector foreign investment in the country, a tannery and
footwear factory at Dhamrai. The new tannery produced leather for local Footwear needs and the export market, and the factory produced a variety of footwear for the local market.
By 1988, Footwear Bangladesh employed 1,800 employees and sold through 81 stores and 54 agencies. The company introduced approximately 300 new products a year to the market using their in- house design and development capability. Footwear managers were particularly proud of the capability of the personnel in these departments, all of whom were Bangladeshi.
Annual sales in excess of 10 million pairs of footwear gave the company 15 percent of the national market in 1988. Revenues exceeded $30 million and alter-tax profit was approximately $1 million. Financially, the company was considered a medium contributor within the Footwear organization. With a population approaching 110 million, and per capita consumption of one pair of shoes every two years, Bangladesh was perceived as offering Footwear enormous potential for growth both through consumer education and competitive pressure.
The managing director of Footwear Bangladesh ;-vas John Carlson, one of only four foreigners working for the company. The others were the managers of production, marketing, and sales. All had extensive and varied experience within the Footwear organization.
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