Footwear International is a multinational manufacturer and marketer of footwear. Operations span the globe and include more than 83 companies in 70 countries. These include shoe factories, tanneries, engineering plants producing shoe machinery and moulds, product development studios, hosiery factories, quality control laboratories, and approximately 6,300 retail stores and 50,000 independent retailers.
Footwear employs more than 67,000 people and produces and sells in excess of 270 million pairs of shoes every year. The head office acts as a service center and is staffed with specialists drawn from all over the world. These specialists, in areas such as marketing, retailing, product development, communications, store design, electronic data processing, and business administration, travel for much of the
year to share their expertise with the various companies. Training and technical education, offered through company-run colleges and the training facility at headquarters, provide the latest skills to employees from around the world.
Although Footwear requires standardization in technology and the design of facilities, it also encourages a high degree of decentralization and autonoiny in its operations. The companies are virtually self-governing, which means their allegiance belongs to the countries in which they operate. Each is answerable to a board of directors that includes representatives front the local business community. The concept of “partnership” at the local level has made the company welcome internationally and has allowed it to operate successfully in countries where other multinationals have been unable to survive.
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