The Colgate-Palmolive Youth for South Africa program, started in January 1993, highlights the positive side of today's young people. It is aimed at encouraging youth groups to become more responsible to their communities, and rewards their efforts in diverse ways, as follows:
• Support is given to the Institute Of Natural Resources project in KwaZulu, which includes
water purification and basic sanitation work.
• Funding is provided for the St. Anthony's Aged Center in Johannesburg.
• Colgate-Palmolive organizes and manages the nonracial Colgate 15-km Road Race, which attracts more than 4,500 runners each year. A percentage of the entrance money, matched by Colgate-Palmolive, is given to the Retinitis Pigmentosa Organization.
• Assistance is provided to the House of Mercy drug and alcohol rehabilitation center run by St. Anthony's.
• Colgate-l'almolive sponsors the running costs of the St. Francis House for the terminally ill.
• AIDs Education Programs include sponsorship of an AIDs awareness page in school exercise books piloted by the Johannesburg City Council Health Department, as well as in-house programs for Colgate-Palmolive employees.
• The Medunsa/Colgate Mobile Dental Unit provides treatment to underprivileged communities in the northeastern Transvaal.
- Mobile Dental Units provide treatment to underprivileged communities in South Africa. Colgate-Palmolive sponsorship has enabled the Departments of Community Dentistry at the Universities of Witwatersrand, Pretoria, and Medunsa to operate the three units currently providing this much needed service in both rural and urban areas.
• The Business Development Training - East Rand Townships Project offers basic business skills training courses. This program gives opportunities to informal businesses to develop and create additional job opportunities in these areas of high unemployment.
- Colgate-Palmolive supports the nonracial Eagle Tumbling Club, which offers gymnastics and tumbling training to children; it also covers transport and equipment costs.
• The Durban Lifesaver project sponsors the training and equipment needs of black lifesavers.
- Assistance and funding is provided to the Daveyton Physically Handicapped Training Center, where a workshop offers sheltered employment.
• A Mobile Health Clinic has been built, using a bus, and is utilized in the expanding township of Vosloorus
• Health education programs are provided by medical and dental students at rural clinics as part of the Medunsa - Children's Clinic and Community Program. Funding is provided for a dental clinic located next to the children's medical ward at the provincial hospital
adjoining Medunsa, and treatment is given free of charge by final-year Medunsa dental students.
SOURCE: David T. Beatty, School of Business, Hampton University, Virginia, 1994. Used with permission. Copyright 1995 by David T. Beatty. This case is presented as a basis for educational discussion rather than to illustrate either effective or ineffective handling of an administrative situation.
John Carlson frowned as lie studied the translation of the front-page story from the afternoon's edition of the Meillat, a fundamentalist newspaper with close ties to an opposition political party. The story, titled “Footwear's Unpardonable Audacity,” suggested that the company had knowingly insulted Islam by including the name of Allah in a design used on the insoles of sandals it was manufacturing. To com pound the problem, the paper had run a photograph of one of the offending sandals on the front page. As a result, student groups were calling for public demonstrations against Footwear the next day. As managing director of Footwear Bangladesh, Carlson knew he would have to act quickly to defuse a potentially explosive situation.
Social Responsibility Activities Through Community Projects : Colgate Palmolive in Postapartheid South Africa article from Business Technical Catagory Social Responsibility Activities Through Community Projects
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