After a month of intense contemplation, Carol Lewis decided to accept the position of head of Colgate- Palmolive Foundation (South Africa). Carol learned in her job interview that the American subsidiary, based in South Africa, was committed to extending its leadership role in generating social responsibility (SR) activities in a post apartheid South Africa (see appendix).
“Ever since 1967, when four dental educators first went into the surrounding black townships to educate residents about teeth that can be strong and healthy through receiving daily care and nourishment, investing in communities where the firm earns its living had been - and would continue to be - integral to its South African mission,” Vice President David Moore told her.
Indeed, Carol had studied the American firm and learned that Colgate-Palmolive had achieved an outstanding Category I rating on the Sullivan Code for South Africa (see Exlubit Cl-i). She discovered that compliance to the code requires a firm to direct 12 percent of its salary budget to social responsibility efforts. And she knew the company meant business about their SR activities. The firm had recently launched the $3 million Colgate- Palmolive Foundation. Many South African firms believed this level of achievement was beyond even their financial reach.
So Carol was glad to have been selected to lead Colgate-Palmolive's SR initiatives. With more than $100 million annual sales and a workforce of 600 employees, she believed that the American firm could continue to build on its stellar track record (see Exhibit Cl-2 for Mission Statement).
After a month spent doing MBWA (management by wandering around) on the job, Carol had listened to the opinions of individual and group stakeholders in the firm. She had learned about the kinds of SR initiatives they thought the firm should consider in a post apartheid South Africa.
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