Similar to culture shock, although usually less extreme, is the experience of subculture shock. This occurs when a manager is transferred to another part of the country where there are cultural differences - essentially from what she or he perceives to be a “majority” culture to a “minority” one. The shock comes from feeling like an “immigrant” in one's own country and being unprepared for such differences. For instance, someone going from New York to Texas will experience considerable differences in attitudes and lifestyle between those two states. These differences will exist even within Texas, with cultures that range from roaming ranches and high technology to Bible-belt attitudes and laws and to areas with a very Mexican heritage.
Subculture Shock : Developing a Global Management Cadre article from Global Human Resource Management Catagory Subculture Shock
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