1. Strategic alliances are partnerships with other companies for specific reasons. Cross-border, or global strategic alliances are working partnerships between companies (often more than two) across national boundaries, and increasingly across industries.
2. Cross-border affiances are formed for
4many reasons, including market expansion, cost- and technology-sharing, avoiding protectionist legislation, and taking advantage of synergies.
I Technological advances and the resulting blending of industries, such as those in the telecommunications and entertainment industries, are factors prompting cross-industry alliances.
-4. Alliances may be short- or long-term; they may be full global partnerships, or they may be for more narrow and specific functions such as research and development sharing.
5. Alliances often run into trouble in the strategic implementation phasa Problems include loss of technology and knowledge base to the other partner, conflicting strategic goals and objectives, cultural clashes, and disputes over management and control systems.
6. Successful alliances require compatible partners with complementary skills, products, and markets. Extensive preparation is necessary in order to work out how to share management control and technology and to understand each other's cultura
7. Strategic implementation - also called - functional level strategies - entail setting up overall policies, administrative responsibilities, and schedules throughout the organization. Successful implementation results from setting up the structure, systems and processes of the firm, as well as the functional activities that create a “system of fits” with the desired strategy.
8. Differences in national culture and changes in the political arena or in government regulations often have unanticipated effects on strategic implementation.
9. Strategic implementation of global trade is increasingly being facilitated by e-commerce enablers - companies that specialize in providing the software and internet technology for complying with the specific regulations, taxes, shipping logistics, translations, and so on for each country with which their clients do business.
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