The process of strategic formulation for global competitiveness is a daunting task in the volatile international arena and is further complicated by the difficulties involved in acquiring timely and credible information. However, early insight into global developments provides a critical advantage in positioning a firm for future success.
When an entry strategy is selected, the international manager focuses on translating strategic plans into actual operations. Often this involves strategic alliances; always it involves functional level activities for strategic implementation. These subjects are covered in the next chapter.
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