The signs are there: the Asia Pacific century has already begun. Western fin speed up their development in the region if they want to survive and prospe new global business environment. For companies already established in A challenge is to keep up with regional growth. For newcomers, it is to find and beachhead from which to establish and develop a presence in the region.
This has several practical implications; all companies need:
1. a strategic mandate for the region: rather than the simple addition c country-by-country strategies, it should express an overall corporat ambition for the region, supported by adequate resources; this mandat can be designed by using the framework proposed here;
2. an energetic approach: Asia is part of the global battlefield and mw mobilize all corporate capabilities. The region is no longer marginal;
becomes central to the corporation's strategic effort. ABB expresses this by saying it has to 'Win the Battle of Asia';
3. a special emphasis on developing people: the game is no longer to post a maverick expatriate speaking the local language to the Far East, but to create a many-layered population of managers capable of turning the corporate ambition into results. This involves:
identifying and appointing international managers able to pioneer business development in Asia by building networks, recruiting local talent and generating business opportunities;
rapidly developing local managers who can learn the corporate culture and manage local operations (some of them will later develop into international corporate managers);
that a product manager, plant manager or technician should welcome a posting in Asia and see it as a normal stage in an international career, not a waste of time;
that managers at headquarters should be convinced of the strategic importance of Asia Pacific, and familiar with its business practices and logic: only in this way will they understand and support development in the region. Just as the general manager must understand finance, marketing or leadership, he or she must understand Asian business.
Putting strategy for Asia Pacific into action : Resource based and Market based article from Resource Management Catagory Putting strategy for Asia Pacific into action
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