services are available on computer database, tailored to specific industries and regions; other resources include corporate “clipping” services and information packages. However,, internal sources of information are usually preferable - especially alert field personnel who, with firsthand observations, can provide up- to-date and relevant information for the firm. Using its own internal resources extensively, Mitsubishi Trading Company employs over sixty thousand market analysts worldwide, whose job it is to gather, analyze, and feed market information to the parent company. Internal sources of information help to eliminate unreliable information from secondary sources, particularly in developing countries. As Garsombke points out, the “official” data from such countries can be misleading: “Census data can be tampered with by government officials for propaganda purposes or it may be restricted. . . . In South Korea, for instance, even official figures can be conflicting depending on the source.”27
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