One of the most common reactive reasons that prompt a company to go overseas is global competition. If left unchallenged, competitors who already have overseas operations or investments may get so entrenched in foreign markets that it becomes difficult for other companies to enter at a later time. In addition, the lower costs and market power available to these competitors operating globally may also give them an advantage domestically.
Reactive Reasons : Implementing Strategy article from Formulating Strategy Catagory Reactive Reasons
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