'Be better than our competitors' is what Chamchai wants his staff to aim for. He has laid out tactical plan to encircle them' and 'pick at their business, one copier at a time'. Chamch evaluates his opportunities for competitive advantage over the market leaders in Thailanc Gilman has little control over its hardware: the price, availability, features and brand name c Ricoh. It has greater control over the consumables, namely the availability and breadth. It ha complete control over service and maintenance, and this is where it must choose to excel an distinguish its distribution network and retail concept. Many ideas come to mind, and Chamcha has to decide which activities should have priority.
THE TACTICAL PLAN FOR COPIERS, JULY 1990 : Thailand Investment article from Business Management Catagory THE TACTICAL PLAN FOR COPIERS, JULY 1990
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