'Now that we have successfully rebuilt the business from the poor image it had assumed under the previous distributor, we need to move from number three to number one in market share
(29june 1990).
Chamchai Leelawatanasuk, 41 chief executive of Gilman Office Automation (Thailand), believes that gaining the market lead is the only answer for his business the distribution of Ricoh copiers in Thailand. His colleague, Julian Fryett, marketing manager, agrees: Vfith new companies continuing to enter the market, gaining market share is difficult However, we are expected to achieve at least the market share Gilman has reached in Hong Kong for Ricoh copiers. On top of this, Ricoh is the market leader in Japan'. At the same time, Chamchai must define the overall strategy for his company in the Thai market: We have to decide in which product lines we will be, with which principals we will work, and which network of agents and dealers we will use
We are approaching a 8250 million' company. Within five years, we must be 81 billion', Fryeft and Chamchai stated independently, both knowing that their promotion within the lnchcape Group will depend largely on their ability to create such a profitable company. Chamchai can expect a more important role in lnchcape Thailand, while Fryett can expect to continue to receive high profile assignments in Hong Kong and throughout Asia Pacific with lnchcape Pacific.
Gilman Office Automation Bangkok, Thailand : Thailand Investment article from Business Management Catagory Gilman Office Automation Bangkok, Thailand
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