In 1990 and 1991, as Vietnam began to open its economy to the outside world, Fredrik Jonsson began to visit the country from SKF Thailand where he was based. During his frequent visits he contacted prospective major customers of SKF bearings and investigated market potential. It seemed that there would in future be a market for bearings, though current activity was limited. His proposal to establish a representative office in Ho Chi Minh City was accepted by SKF in 1990, and in April of the following year the Vietnamese authorities approved the application. Jonsson moved to Ho Chi Minh City and opened the office in June 199 I. In 1993, after the initial pioneer' phase was complete, Schwindling took over as general manager from Jonsson.
The office was in the Textimex Building on Nguyen Hue, one of the main thoroughfares in the centre of what used to be called Saigon. The building was owned by Textjmex, the central Vietnamese import - export organization for the whole textile industry. A good relationship had been built up between SKF and Textimex over the years since Jonsson had begun visiting, not least because textile mills were important potential customers of SKF's textile machinery components. Textimex was also able to introduce SKF to customers in other industries. The Vietnamese state-owned company became SKF's importer for all bearings, not just those suitable for textile machinery, and provided valuable help to SKF in navigating through the maze of regulations to establish its office. SKF also persuaded Textimex to open a showroom on the ground floor of the building.
BACKGROUND : SKF in Vietnam article from Business Management Catagory BACKGROUND
BACKGROUND SKF in Vietnam article from SKF in Vietnam Business Management.Free learning from data about BACKGROUND SKF in Vietnam Business Management Business Management,online business management,business management classes,online business management degrees