These local companies, with little technical expertise and purchasing power, represent a challenge for the Western firm. They play a useful role in the dom< economy, manufacturing simple consumer goods aimed at the traditional segment small scale. While overall they form a major economic factor, they must be targ individually, which is difficult and expensive - especially since many operate out major cities. This segment is an attractive market for sellers of second-hand machi1 or suppliers of commodity products from Taiwan and Korea; it is less relevant for 11 selling sophisticated or expensive product lines.
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