It is clear that competitive positioning and long-term successful operations in a global market require a working knowledge of the decision-making and negotiating process of managers from different countries. These processes are complex and often interdependent. While managers may make decisions that do not involve negotiating, they cannot negotiate without making decisions, however small, or they would not be negotiating. In addition, managers must understand the behavioral aspects of these processes to work effectively with people in other countries or with a culturally diverse workforce in their own country.
With an understanding of the environment and cultural context of international management as background, we move next in Part 3 to planning and implementing strategy for international operation
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