positioning consists in a set of choices: does the company want access to resources, or markets, or both? Which countries does it want to operate in? Which entry mode will it choose - wholly owned subsidiaries, or partnerships such as joint ventures, licensing and franchising agreements? Which activities will it establish? Which segments will it compete in? Should it integrate its activities across the region, or country by country?
Positioning in Asia Pacific : Resource based and Market based article from Resource Management Catagory Positioning in Asia Pacific
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