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Careful Decoding of Feedback

Timely and effective feedback channels can also be set up to assess a firm's general communication about the progression of its business and its general management principles. The best means to get accurate feedback is through face-to-face interaction because this allows the manager to hear, see, and sense immediately how a message is being interpreted. When visual feedback on important issues is not possible or appropriate, it is a good idea to use several means of attaining feedback, in particular, employing third parties.

Decoding is the process of translating the received symbols into the interpreted message. The main causes of incongruence are (I) the receiver misinterprets the message, (2. the receiver encodes his or her return message incorrectly, or (3. the sender misinterprets the feedback. Two-way communication is thus essential for important issues so that successive efforts can be made until an understanding has been achieved. Asking other colleagues to help interpret what is going on is often a good way to break a cycle of miscommunication.

Perhaps the most important means to avoiding miscommunication is to practice careful decoding by improving one's listening and observation skills. A good listener practices projective listening, or empathetic listening-listening without interruption or evaluation to the full message of the speaker, attempting to recognize the feelings behind the words and nonverbal cues, and understanding the speaker's perspective.

At the IvINC level, avenues of communication and feedback among parent companies and subsidiaries can be kept open through telephone calls, regular meetings and visits, reports, and plans-all of which facilitate cooperation, performance control, and the smooth running of the company. Communication among far-flung operations can be best managed by setting up feedback systems and liaison people. The headquarters people should maintain considerable flexibility in cooperating with local managers and allowing them to deal with the local context as they see fit.


Comparative Management : Communication

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