The type of medium chosen for the message depends on the nature of the message, its level of importance, the context and expectations of the receiver, the timing involved, and the need for personal interaction, among other factors. Typical media include e-mail, letters or memos, reports, meetings, telephone calls, teleconferences, videoconfererices, or face-to-face conversations. The secret is to find out how communication is transmitted in the local organization-how much is downward verus upward or vertical versus horizontal, how the grapevine works, and so on. In addition, cultural variables discussed earlier need to be considered: whether the receiver is from a high- or low-context culture, whether he or she is used to explicit or implicit communication, and what speed and routing of messages will be most effective.
For the most part, it is best to use face-to-face interaction for relationship building or for other important transactions, particularly in intercultural communications, because of the lack of familiarity between parties. Personal interactions give the manager the opportunity to get immediate verbal and visual feedback and to make rapid adjustments in the communication process.
International dealings are often long-distance, of course, limiting the opportunity for face-to-face communication. However, personal rapport can be established or enhanced through telephone calls or videoconferencing and through trusted contacts. Modern electronic media can be used to break down communication barriers by reducing waiting periods for information, clarifying issues, and allowing instant consultation. Global telecommunications and computer networks are changing the face of cross-cultural communication through the faster dissemination of information within the receiving organization. Ford of Europe uses videoconferencing for engineers in Britain and Germany to consult about quality problems. Through the television screen, they examine one another's engineering diagrams and usually find a solution that gets the factory moving again in a short time.
Selective Transmission : Communication article from Comparative Management Catagory Selective Transmission
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