A presence in Asia Pacific exposes Western firms to a major, fast-paced inc battlefield. Talented competitors, demanding customers and contact with a wide of suppliers test their capabilities and force them to stay fit: Asia Pacific is a pert industrial Olympics. Such a demanding environment develops strong com capabilities that are essential to long-term profitability. To use Michael I terminology, some Asian markets are 'global platforms' where any company that to stay 'in the race' must be present. This is particularly true for new materials, electronics, biotechnology or mechatronics in Japan; however, Indonesia is candidate for petrochemicals and process engineering, Thailand for food proc Hong Kong for financial engineering.
Asia's business culture and approach to competition force Western compa re-evaluate and adapt their own strategies and concepts. Success in Asia will dep a large extent on their capacity to learn: from new kinds of relationships with suppliers,
new approaches to managing people, innovative ways of packaging tenders in view of blishing long-term customer relationships, different ways of thinking about
consumer behaviour. These lessons may be transferred back to the parent company in iiurope or the USA with great profit - particularly in the fields of customer service, flexibility, total quality and human resource management.
The importance of Asia Pacific as a source of learning : Learning from Strategy Management article from Strategy Learning Catagory The importance of Asia Pacific as a source of learning
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